When planning a vacation, most travellers instinctively gravitate toward iconic destinations—Paris, Tokyo, New York and Rome. While these cities are undeniably captivating, a whole world of underrated cities awaits discovery. These lesser-known locales offer rich culture, stunning architecture, mouthwatering cuisine and authentic experiences—often without the crowds or inflated prices.
In this blog post, we’ll journey through some of the most underrated towns across continents, exploring what makes them special and why they deserve a spot on your travel bucket list. Whether you’re a seasoned globetrotter or a curious explorer, these cities promise unforgettable adventures off the beaten path.
Why Choose Underrated Cities?
Choosing to visit underrated cities isn’t just about avoiding tourist traps—it’s about embracing the unexpected. Here’s why they’re worth your time:
- Authenticity: With fewer tourists, there are more genuine interactions with locals.
- Affordability: Lower demand often translates to cheaper accommodations and dining.
- Unique experiences: Discover traditions, festivals and cuisines that haven’t been commercialised.
- Sustainability: Reducing pressure on over-touristed destinations helps preserve cultural heritage.
Travelling to lesser-known places allows you to see the world through a fresh lens.
1. Ghent, Belgium
Often overshadowed by Brussels and Bruges, Ghent is a medieval marvel with canals, cobblestone streets and vibrant student energy.
Highlights:
- The stunning Gravensteen Castle
- Street art in the Werregarenstraat
- Local specialities like waterzooi and cuberdons
- A thriving vegan food scene
Ghent seamlessly blends history and modernity, making it a must-visit destination for culture lovers.
2. Valparaíso, Chile
Colourful, chaotic and full of character, Valparaíso is Chile’s artistic soul. Its steep hills are covered in murals and its bohemian vibe is infectious.
Don’t miss:
- Riding the historic funiculars
- Exploring the Museo a Cielo Abierto (Open Sky Museum)
- Visiting poet Pablo Neruda’s house, La Sebastiana
- Sampling fresh seafood at the local markets
Valparaíso is a feast for the senses and a paradise for photographers.
3. Luang Prabang, Laos
Nestled between mountains and rivers, Luang Prabang is a UNESCO World Heritage site that exudes serenity and spirituality.
Top experiences:
- Witnessing the alms-giving ceremony at dawn
- Visiting the Kuang Si Waterfalls
- Exploring ancient Buddhist temples
- Enjoying French-Lao fusion cuisine
It’s a place where time seems to stand still and every moment feels sacred.
4. Tbilisi, Georgia
Tbilisi is a city of contrasts—where ancient churches stand beside modern architecture and traditional Georgian hospitality meets contemporary cool.
Must-see spots:
- The quirky Chronicles of Georgia monument
- The sulfur baths in Abanotubani
- The lively Fabrika creative space
- Hearty dishes like khinkali and khachapuri
Tbilisi’s charm lies in its unpredictability and warmth.
5. Poznań, Poland
While Kraków and Warsaw steal the spotlight, Poznań quietly impresses with its Renaissance architecture and youthful energy.
Things to do:
- Watch the mechanical goats at Town Hall strike noon
- Stroll through the Old Market Square
- Visit the Imperial Castle
- Try the famous St. Martin’s croissant
Poznań is perfect for history buffs and foodies alike.
6. Kanazawa, Japan
If Kyoto is too crowded, head to Kanazawa—a city that offers traditional Japanese culture without the tourist overload.
Highlights:
- The exquisite Kenroku-en Garden
- The preserved samurai and geisha districts
- Contemporary art at the 21st Century Museum
- Gold leaf ice cream (yes, really!)
Kanazawa is elegance personified, with a touch of modern flair.
7. Halifax, Canada
Halifax may not be the first city that comes to mind when visiting Canada but its maritime charm and friendly locals make it an unforgettable destination.
Explore:
- The historic Citadel Hill
- The scenic Peggy’s Cove
- The vibrant Seaport Farmers’ Market
- Lobster rolls and craft beer galore
It’s a city that feels like a warm hug on a cold day.
8. Lviv, Ukraine
Despite its turbulent history, Lviv stands proud with its baroque architecture, coffee culture and artistic spirit.
Top picks:
- The quirky Lviv Coffee Mining Manufacture
- The haunting Lychakiv Cemetery
- The eclectic House of Legends
- Chocolate workshops and underground bars
Lviv is a city of stories—some whispered, some shouted, all worth hearing.
9. Bukhara, Uzbekistan
Step into a time machine in Bukhara, where ancient Silk Road history comes alive in every corner.
Must-see:
- The majestic Kalyan Minaret
- The bustling Lyabi-Hauz square
- Traditional carpet weaving workshops
- Savouring plov and samsa
Bukhara is a treasure trove for history lovers and cultural explorers.
10. Dundee, Scotland
Once known for jute and jam, Dundee has reinvented itself as a hub for design and innovation.
Discover:
- The striking V&A Dundee museum
- The scenic Law Hill
- Street art and indie cafés
- The legacy of Captain Scott’s Antarctic expedition
Dundee proves that reinvention can be a beautiful thing.
Tips for Exploring Underrated Cities
To make the most of your journey:
- Do your research: Learn about local customs and hidden gems.
- Stay flexible: Be open to spontaneous discoveries.
- Support local: Eat at family-run restaurants and shop from artisans.
- Learn a few phrases: Even basic greetings go a long way.
- Respect the culture: Be mindful of local traditions, customs, and established etiquette.
Travelling to underrated cities is about connection not consumption.
Frequently Asked Questions (FAQ)
Q: Are underrated cities safe for tourists?
A: Most are perfectly safe but always check travel advisories and follow local guidelines.
Q: How do I find underrated cities to visit?
A: Travel blogs, forums and social media are great resources. Ask locals or seasoned travellers for recommendations.
Q: Will I face language barriers in lesser-known cities?
A: Possibly, but translation apps and friendly locals usually help. Learning a few key phrases is always appreciated.
Q: Are there enough amenities in underrated cities?
A: Yes, though they may be more modest. You’ll find cosy accommodations, delicious food and helpful services.
Q: What’s the best time to visit these cities?
A: It varies. Research seasonal weather and local festivals to plan your trip accordingly.
Final Thoughts
The world is full of surprises and underrated cities are among its best-kept secrets. They offer a chance to break free from the expected and dive into the extraordinary. Whether you’re wandering through ancient alleyways, sipping tea in a quiet café or chatting with locals who are thrilled to share their stories, these cities remind us that beauty often lies beyond the spotlight.
So next time you plan a trip, consider skipping the usual suspects. Let curiosity guide you to places that may not be famous—but are unforgettable.